ZERODHA – The Stockbroker Company
The Covid-19 Pandemic has compelled the world to make changes and find unconventional ways to get work done. The IT industry has surely benefitted from the same. The culture of virtual experience has become a necessity. Zerodha Is one such company that is making a huge shift despite the pandemic. The Indian financial company, Zerodha was founded in the year 2010. The company started as a start-up and now is in the unicorn segment, the billionaire club. The company was founded by two brothers Nikhil and Nithin Kamath. Both the brothers were daily stock market traders, just like in wall street but in the millennial era. Zerodha had a very small client base until late 2019.
Stock market and trading were always considered as a job where only a certain demographics of people could work in. Zerodha changed it. With the pandemic going on Zerodha with the help of technology and content reached out to the Gen-Z crowd. They started showing up on the internet where most of the young crowd was. With the help of technology and educational content, Zerodha helped people learn about the stock market and trading. It used push and pull strategy to close clients.
The stock market was considered as an old school thing that people accessed in a certain way only. It was visually unappealing, mostly black and white which made people lose interest. Zerodha, with the help of its technology, built an interface that was user friendly and attractive. They added and integrated automation and content to help people. They made applications for everything. To simplify things for the younger crowd Zerodha made educational apps along with their trading app so that people along with investing could learn about the stock market also.
They pulled more and more people by offering a low brokerage on any trade, user-friendly interface, use of trending content and use of social media platforms for reaching out to the younger demographic. They have around eleven different apps segmented for people to better understand the trading and stock market world.
Zerodha is a leading brand, business or company with the highest number of active clients. The founders are two young brothers who understand the need of their generation and have utilized that for their best outcome. Zerodha was a small company until 2019 and when the digital/virtual world took over Zerodha took the opportunity to use the odds in their favour by establishing technological integration with content.
Zerodha is the market leader in what they do because they were the first ones to do it. They rolled out an interface that made boys easy to use and the elders learned to use it as they very charging less brokerage per trade than any other company. Zerodha has also partnered with other content creating businesses, Finshots for instance. Finshots is a financial content provider that researches and publishes financial news in a way that attracts the youth. They use graphics, brief readings, podcasts to reach out and educate the youth.
On 28th Feb 2021, Zerodha accounted for 18.85% of the total market share of the active clients registered on the National Stock Exchange. It has over 3.9 million active customers compared to a total of over 10.7 million active clients of all stockbrokers. Zerodha advertised themselves with creativity and connected with every touchpoint of a consumer requirement. Out of these massive number of new opening Zerodha bagged the most accounts being the go to place for Gen-Z, Millennials and also those people who are critical about the brokerage that they pay over any trade. We all might have come across at least one person coming to us with this golden era of investment pitch of their and narrating there story of newly started investment and the earnings they made out of it.
Zerodha, along with its trading app and financial news app Kite and Finshots respectively has other apps which help people in understating the world inside trading in the Indian Stock Market, one of the largest. Varsity is one such app that Zerodha is pushing to help people consume content about different stocks and companies. Varsity provides the information (Content) on any listed company on the stock market and helps people determine if it’s safe to invest in it. This cuts back a long process of people having to surf the books or even open their laptop for their queries. Zerodha provides everything on fingertips. They also have apps that connect people for investing in mutual funds rather than the stock market names Smallcase.
Mobile is one of Zerodha biggest ally in their success. With all the app integration, content creation and media advertisement, mobile has been their weapon of success. Everyone uses a mobile phone and Zerodha rolled out all their features on the smartphone. People can trade using their phones which saves them a lot of time and it is also accessible whenever they want, giving them a sense of security. Zerodha serves its consumers and audience with the latest trends and also provides benefits and ease of understanding which makes it a complete package. It also helps the community by generating jobs for thousands of people and during uncertain times like covid-19, they have pledged to come forward in helping the community in various ways.
A company that started with two people have offices all around the country only with the help and proper use of digital media, technology and the right kind of content. Zerodha has brought a revolutionary change in the trading world by making it accessible to everyone. Other companies have started using similar interfaces and are reaching out to people the Zerodha way but Zerodha has the upper hand in the market as it started early and already has a client base that involves almost 20% of the industry. Kudos to the changing technology and evolving digital media it is possible to create history every day!
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